Power of Data Analytics with Google Looker

 
Tool Used :

Data Visualization: Google Looker

Data Source: Google Analytics ( Live Data )

Project Challenges: Implementing Google Data Analytics comes with several challenges. Ensuring data privacy and security is a top priority, especially with sensitive information. Maintaining data accuracy and quality can be challenging due to the need for data cleaning. Scaling infrastructure to handle increasing data volumes efficiently is an ongoing concern. The complexity of integrating data from diverse sources, along with a shortage of data analysis expertise, can hinder progress. Managing costs, ensuring regulatory compliance, and fostering user adoption are essential for successful implementation.

Project Summary: This project involves a comprehensive analysis of an Google Merchandise store a e-commerce platform, focusing on sales performance, customer behavior, inventory management, competitor benchmarking, recommendation engine optimization, mobile responsiveness, data privacy, and cost efficiency. The goal is to enhance user experience, boost sales, and maintain a competitive edge in the e-commerce market.